{"id":654,"date":"2023-01-24T04:28:03","date_gmt":"2023-01-24T04:28:03","guid":{"rendered":"http:\/\/autrj.com\/?page_id=654"},"modified":"2023-01-24T04:28:04","modified_gmt":"2023-01-24T04:28:04","slug":"volume-xi-issue-viii-august-2020-sp-2","status":"publish","type":"page","link":"http:\/\/autrj.org\/index.php\/volume-xi-issue-viii-august-2020-sp-2\/","title":{"rendered":"VOLUME XI-ISSUE-VIII-AUGUST-2020-SP"},"content":{"rendered":"\n

1. Talent Management _ The Need Of The Hour Corporate sector BPO<\/a>
    Dr. Mrs. Lydia H Swamy, Binitha.R; Nirmala College for Women, CBE
    Page No:1-10<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00721<\/a><\/p>\n\n\n\n

2. Application of Modern Management Thoughts DIGITAL MARKETING<\/a>
    Dr.Lydia.H.Swamy, D.VINITH; Nirmala College for Women, Red fields, Coimbatore
    Page No:11-18<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00722<\/a><\/p>\n\n\n\n

3. STUDENTS PERCEPTION OF E-LEARNING \u2013 A STUDY ON ARTS AND SCIENCE COLLEGE STUDENTS IN COIMBATORE DISTRICT<\/a>
    Mrs.G.Nagamuthu, Ms.V.Devipriya, Mrs.M.Deivamani; PSGRKCW
    Mrs.S.kalaivani; Sri Ramalinga Sowdambigai College of Science&Commerce
    Page No:19-32<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00723<\/a><\/p>\n\n\n\n

4. A study on Quality Management System (QMS) Certification, Impacts and Challenges for MSME Manufacturing Industries<\/a>
    R.Prabu Ananth; 117, Pankaja Mill Road, Ramananthapuram, Coimbatore-641045
    Dr.M.Uma Maheswari; Dr.SNS Rajalakshmi College of Arts & Science, Saravanampatti, Coimbatore-641049
    Page No:33-38<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00724<\/a><\/p>\n\n\n\n

5. A Revisit on Employee engagement<\/a>
    Amirtham.PL Dr. Satheesh Kumar.T; Wisdom school of management, Pollachi,Coimbatore 642107
    Page No:39-46<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00725<\/a><\/p>\n\n\n\n

6. A STUDY ON PROBLEMS AND CHALLENGES FACED BY ENTREPRENERURS<\/a>
    B.Agilandeswari, R.SanjuVikashini; PSGR Krishnammal College For Women, Peelamedu, Coimbatore.
    Page No:47-53<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00726<\/a><\/p>\n\n\n\n

7. A DESCRIPTIVE STUDY ON EMPLOYEE ENGAGEMENT AND MOTIVATION IN ORGANISATION<\/a>
    C. Balaji Viswanath, Adhan.A.R, Chandran.S; Sri Krishna Arts And Science Collage
    Page No:54-60<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00727<\/a><\/p>\n\n\n\n

8. Employee Engagement And General Investigation Of Dynamics Affecting The Attrition In Cement Industry -Ariyalur District<\/a>
    D.Vijay Amirtharaj, Dr.B.Vimala; Annamalai University
    Page No:61-81<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00728<\/a><\/p>\n\n\n\n

9. A STUDY ON CUSTOMER SATISFACTION TOWARDS THE SERVICES PROVIDED BY MSA SHIPPING PVT LTD, TUTICORIN<\/a>
    DrK.Latha; Hindusthan College of Arts and Science. Coimbatore-641028.
    Page No:82-91<\/p>\n\n\n\n

    DOI:10.0001865.Aut Aut.2020.V11I8.463782.00729<\/a><\/p>\n\n\n\n

10. DETERMINANTS OF HOME-BASED WOMEN WORKERS IN COIMBATORE CITY: AN EXPLANATORY STUDY<\/a>
      Dr. G Jayanthi, Baranipriya A, Sreeanandan; PSG College of Arts & Science, Coimbatore
      Page No:92-101<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00730<\/a><\/p>\n\n\n\n

11. A STUDY ON PARENTAL ISSUES AND CHALLENGES TOWARDS CHILDREN\u2019S HIGHER EDUCATION: A SPECIAL REFERENCE TO WOMEN<\/a><\/p>\n\n\n\n

      DOMESTIC WORKERS IN KOTTAYAM DISTRICT, KERALA<\/a>
      Dr. G Jayanthi, Sreeanandan, Baranipriya A; PSG College of Arts & Science, Coimbatore
      Page No:102-110<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00731<\/a><\/p>\n\n\n\n

12. THE EFFECT OF TRAINING ON WORKER\u2019S PERFORMANCE IN AN ORGANIZATION<\/a>
      Dr. G.Alex Rajesh; CMS Institute of Management Studies, Coimbatore, Tamil Nadu
      P. AnushaPrabha; Nehru College of Management, Nehru Gardens,ThirumalayamPaalayam, Coimbatore, Tamil Nadu
      Page No:111-116<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00732<\/a><\/p>\n\n\n\n

13. A Conceptual study on Managerial Grid Approach<\/a>
      Dr.K.Vidyakala, P.Jayapradha; PSGR Krishnammal College for Women, Coimbatore
      Page No:117-122<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00733<\/a><\/p>\n\n\n\n

14. A study on needs and importance of Inbound Marketing<\/a>
      Dr. K. Ramasamy, Mr. G. S. Bharadhan, Mr. T. Dharanishvaran; Sri Krishna Arts and Science College, Coimbatore-641008
      Page No:123-131<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00734<\/a><\/p>\n\n\n\n

15. PERFORMANCE OF NBFCS IN INDIA: A COMPARATIVE FINANCIAL ANALYSIS<\/a>
      Dr. S. Usha, Arockya Divya S F; University of Madras, Chennai \u2013 600 005
      Page No:132-144<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00735<\/a><\/p>\n\n\n\n

16. Basel III: Implementation and its Implications on Indian Banks<\/a>
      Dr. T.Arockia Sagayaraj; G.R.Damodaran Institute of Management, Coimbatore
      Ms. V.Akalya; PSGR Krishnammal College for Women
      Page No:145-153<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00736<\/a><\/p>\n\n\n\n

17. A STUDY ON THE FACTORS THAT INFLUENCE THE ATTITUDE AND INTENTION TO USE MOBILE PHONE APPLICATIONS AMONG<\/a><\/p>\n\n\n\n

      GENERAL PUBLIC IN THE COIMBATORE CITY<\/a>
      Dr.(Mrs.) S.GEETHA, T.HEMALATHA, K. DHIVYA BHARATHI; PSGR Krishnammal College for Women, Peelamedu, Coimbatore, India.
      Page No:154-168<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00737<\/a><\/p>\n\n\n\n

18. Influence of Risk Attitude and Behavioural Factors on Investment Decision Making among Investors in Coimbatore<\/a>
      Dr.A.Pankajam; Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-43
      Page No:169-180<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00738<\/a><\/p>\n\n\n\n

19. EMPLOYEE ENGAGEMENT<\/a>
      DR.G. MANOKARAN, MISS.A. MAHILARASI.; WISDOM SCHOOL OF MANAGEMENT
      Page No:181-186<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00739<\/a><\/p>\n\n\n\n

20. EXPORT SPECIALIZATION AND PERFORMANCE IN TEXTILE INDUSTRY<\/a>
      Dr.G.Chandrasekaran, Ramya .C; Chikkanna Government Arts College, Tirupur \u2013 641602, Tamilnadu, India
      Page No:187-192<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00740<\/a><\/p>\n\n\n\n

21. The Distinctiveness ofWork Engagement and Workaholism among Service industry Employees<\/a>
      Dr.J.Deepa, Dr.M.Jayamala; PSGR Krishnammal College for Women , Coimbatore- 4
      Page No:193-197<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00741<\/a><\/p>\n\n\n\n

22. Digital Transformation and Business Models<\/a>
      Dr.K.Nithya Kala, Dr.K.Vidyakala; PSGR Krishnammal College for Women, Coimbatore-641004
      Page No:198-201<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00742<\/a><\/p>\n\n\n\n

23. HISTORY OF AIRCEL<\/a>
      Dr.k.Ramasamy, M.kamalakannan, S.Shylendra raja; Sri Krishna Arts and science college,Coimbatore.
      Page No:202-217<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00743<\/a><\/p>\n\n\n\n

24. IMPACT OF JOB INVOLVEMENT ON ORGANIZATIONAL PERFORMANCE AMONG THE EMPLOYEES OF AUTOMOBILE INDUSTRIES<\/a>
      Dr.K.Saravanan; Annamalai University
      Page No:218-230<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00744<\/a><\/p>\n\n\n\n

25. A CONCEPTUAL STUDY ON CAREER STRATEGIES ADOPTED BY WOMEN LEADERS TO OVERCOME THEIR BARRIERS<\/a>
      Dr. K.Vidyakala, Dr. K. Nithyakala; PSGR Krishnammal College for Women, Coimbatore, Tamil Nadu, India
      Page No:231-237<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00745<\/a><\/p>\n\n\n\n

26. A COMPARATIVE STUDY ON THE IMPACT OF INDIAN STOCK MARKET WITH INTERNATIONAL STOCK MARKET<\/a>
      Dr.M.Theivanayaki, Dr.M.Ganeshwari, S.Akalya, S. Haarishmitha; PSGR Krishnammal College for Women
      Page No:238-244<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00746<\/a><\/p>\n\n\n\n

27. EMOTIONAL TARGETING ON PRODUCT PURCHASE WITH VARYING DIMENSIONS- WITH SPECIAL REFERENCE TO JEWELLERY<\/a>
      Dr.M. Vidya, Mr. M. Stephen raj, Mr.S.K. Manoj; Sri Krishna Arts and Science College
      Page No:245-251<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00747<\/a><\/p>\n\n\n\n

28. IMPACT OF CELEBRITY ENDORSEMENT AND THEIR EFFECTIVENESS IN ADVERTISEMENTS IN JEWELRY RETAIL STORES –<\/a><\/p>\n\n\n\n

      COIMBATORE CITY<\/a>
      Dr.M.PARAMESWARI, KEERTHANA.S; HINDUSTHAN COLLEGE OF ARTS AND SCIENCE, COIMBATORE
      Page No:252-258<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00748<\/a><\/p>\n\n\n\n

29. Human Resource Practices in Nilgiris Supermarket in Coimbatore District: A Study<\/a>
      Dr.P.Selvamani, Ms.V.Deepika, Ms.D.VishnuPriya; Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu State
      Page No:259-266<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00749<\/a><\/p>\n\n\n\n

30. SWAYAM – Digital Learning Case for the Millennial Generation<\/a>
      Dr.S.Pavithra; Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu
      Page No:267-271<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00750<\/a><\/p>\n\n\n\n

31. A STUDY ON MARKETING MIX IN GREEN PRODUCTS<\/a>
      Dr.S.RAMKUMAR; Hindustan College of Arts and Science, Coimbatore
      K.SATHIYA PRIYA, R.AISHWARYA; PSGR Krishnammal College for Women, Coimbatore
      Page No:272-294<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00751<\/a><\/p>\n\n\n\n

32. MICROFINANCE \u2013 A TOOL FOR SOCIO\u2013ECONOMIC DEVELOPMENT IN RURAL INDIA<\/a>
      M.JANANI; Government Arts College, Coimbatore.
      Page No:295-303<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00752<\/a><\/p>\n\n\n\n

33. TEACHING SKILLS FOR THE 21st CENTURY INDIAN SCHOOL TEACHERS<\/a>
      Jyotsna, Dr.N .Pakutharivu; Hindustan College of Arts & Science, Coimbatore-641028
      Page No:304-309<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00753<\/a><\/p>\n\n\n\n

34. A study on the promotional methods carried out by the rural agro retailers to influence farmers which results in repeat visits and purchase at their shops:<\/a><\/p>\n\n\n\n

      Special reference with Theni district, Tamil Nadu State<\/a>
      MrKoushik, Dr. Prakash; Hindustan College, affiliated to Bharathiar University
      Page No:310-314<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00754<\/a><\/p>\n\n\n\n

35. ATTRITION MANAGEMENT<\/a>
      M.Nisa; Bharathiar University PG Extension and Research Centre, Erode
      Page No:315-319<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00755<\/a><\/p>\n\n\n\n

36. PERCEPTION OF BANKERS TOWARDS EDUCATIONAL LOAN IN COIMBATORE CITY<\/a>
      M.Vaishnavi; PSGR Krishnammal College for Women, Coimbatore
      Page No:320-328<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00756<\/a><\/p>\n\n\n\n

37. A STUDY ON IMPACT OF TALENT MANAGEMENT PRACTICES ON ORGANISATIONAL COMMITMENT AMONG IT EMPLOYEES WITH<\/a><\/p>\n\n\n\n

      REFERENCE TO KGISL AND CHILL SEZ PARK<\/a>
      Mrs.D.Mythili, Ms. D.Haripriya, Ms.N.Kanishiya; PSGR Krishnammal College for Women
      Page No:329-339<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00757<\/a><\/p>\n\n\n\n

38. RETAIL MANAGEMENT AND MARKETING STRATEGY USED BY OPPO MOBILES WITH SPECIAL REFERENCE TO COIMBATORE<\/a>
      MRS.S.MAHALAKSHMI, K.DARSHAN, J.JAYASURYA; SRI KRISHNA ARTS AND SCIENCE COLLEGE, COIMBATORE
      Page No:340-357<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00758<\/a><\/p>\n\n\n\n

39. Adoption of Online Shopping by Millennials – Exploring the factors<\/a>
      Ms. Sumanam T R; Dr.JMC, Thrissur, Kerala
      Dr. T. Satheesh Kumar; Wisdom School of Management, Pollachi, Tamil Nadu
      Page No:358-365<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00759<\/a><\/p>\n\n\n\n

40. A STUDY ON SUPPLY CHAIN MANAGEMENT PRACTICES AND SUPPLY CHAIN PERFORMANCE EFFECTIVENESS OF KNITTED<\/a><\/p>\n\n\n\n

      GARMENTS UNITS IN TIRUPPUR DISTRICT
    <\/a>  Dr.M.Kowsalya; Dr. N. G. P. Arts and Science College, Coimbatore
      Dr.M.Vanishre; Government Arts College, Coimbatore
      Page No:429-437<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00760<\/a><\/p>\n\n\n\n

41. AN EMPHIRICAL STUDY ON RECENT DIGITAL INNOVATION AND ITS GROWTH IMPACT BY DIGITALMARKETING SUPPORT<\/a>
      Page No:374-384<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00761<\/a><\/p>\n\n\n\n

42. EXPORTERS PREFERENCE TOWARDS MARITIME CONTAINERS IN TIRUPUR<\/a>
      R.JAYALAKSHMI, Dr.C.AMIRTHA RANI; Chikkanna Government Arts College, Tirupur 641602, Tamilnadu, India
      Page No:385-390<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00762<\/a><\/p>\n\n\n\n

43. FACTORS INFLUENCING THE PERCEPTION OF TOURIST WITH SPECIAL REFERENCE TO MADURAI<\/a>
      S.Santhini, Dr.M.S.Loganathan; Hindusthan College of Arts and Science, Coimbatore
      Page No:391-394<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00763<\/a><\/p>\n\n\n\n

44. ANTECEDENTS OF PSYCHOLOGICAL CONTRACT \u2013 AN EMPIRICAL STUDY<\/a>
      SamruthiRanjith, Dr.D. M. Navarasu; Hindusthan Institute of Technology, Coimbatore \u2013 India
      Page No:395-403<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00764<\/a><\/p>\n\n\n\n

45. AI IN MARKETING IN REFERENCE OF INDIAN MARKET: ARTIFICIAL INTELLIGENCE AND ITS APPLICATION IN MARKETING<\/a>
      Mrs.M.SHARMILA DEVI; Sri S.Ramasamy Naidu Memorial College, Sattur Virudhunagar district.
      Page No:404-411<\/p>\n\n\n\n

      DOI:10.0001865.Aut Aut.2020.V11I8.463782.00765<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

1. Talent Management _ The Need Of The Hour Corporate sector BPO    Dr. Mrs. Lydia H Swamy, Binitha.R; Nirmala College for Women, CBE    Page No:1-10     DOI:10.0001865.Aut Aut.2020.V11I8.463782.00721 2. Application of Modern Management Thoughts DIGITAL MARKETING    Dr.Lydia.H.Swamy, D.VINITH; Nirmala College for Women, Red fields, Coimbatore    Page No:11-18     DOI:10.0001865.Aut Aut.2020.V11I8.463782.00722 3. STUDENTS PERCEPTION OF<\/p>\n

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